SONUX LEXICA

ART INSTALLATION FOR THE CITY OF DUBAI BY APICAL REFORM
The installation, conceived as an ode to Dubai and its people connected with the audience – design critics, design lovers, professionals and investors alike – giving the visitors a deeper understanding and appreciation of the spirit of the Emirate.
While opening the visitors’ minds to the vast possibilities of parametric design and sound wave manipulation, Sonuslexica, through its physical depiction the words Peace, Growth and Harmony,
underscored these noble values as the key to the sustained growth of a community and indeed, the world.
Apical Reform had the honor of hosting His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, other dignitaries and industry leaders at their booth.